Program Overview
This Digital Marketing Course is designed to take you from beginner to advanced level by covering all major digital platforms and tools. You will learn the fundamentals of marketing, customer journey, funnels, and content strategy, along with hands-on training in content creation, AI-powered copywriting, and Canva design.
The course provides in-depth training in Facebook, Instagram, TikTok, and Google Ads, including campaign creation, audience targeting, retargeting, Pixel installation, and performance analysis. You will also learn Google Analytics to track data and make informed decisions.
Whether you are a business owner, freelancer, student, or job seeker, this practical and AI-powered course will help you build real-world skills, create a professional portfolio, and confidently start earning or growing your business online.
Program Objectives
The secret behind all the brands going viral is their stellar digital marketing strategies! Optimizing the components of digital marketing and doing it the right way can make all the difference and skyrocket a business’s reach.
- Understand core marketing and digital marketing concepts, including customer journey and funnels.
- Create effective content and copy using AI and design tools like Canva.
- Set up and optimize Facebook, Instagram, and Meta Business accounts professionally.
- Plan, launch, and manage Facebook and Instagram ad campaigns (Traffic, Leads, Conversions).
- Install and manage Meta Pixel, create custom audiences, and run retargeting campaigns.
- Build and scale TikTok business accounts and run TikTok ads (Video Views, Leads, Sales).
- Set up and manage Google Ads campaigns (Search, Display, Video, Shopping, Performance Max).
Recognized Degree
HEC recognized for national and global validity.
Expert Faculty
Learn from qualified nursing educators with extensive academic backgrounds
Modern Facilities
Modern simulation labs, skill centers, and well-equipped classrooms
Global Pathways
Our graduates are prepared for international standards in the UK, USA and beyond
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